Even with all of the new, awesome marketing technology we have available, email is still King. It's one of the few platforms that you can truly own. Most people are connected to their email inbox all day long. You can leverage email marketing throughout several stages of the sales funnel. In the article below we'll […]
View PostImplementing marketing campaigns without strategy, goals, or objectives is a quick way to waste time and money. Strategy guides your overall direction, while goals and objectives provide structure for your campaigns. Goals and objectives are two of the most important tools in planning for success. Goals provide a broad vision, while objectives are specific actions […]
View PostSocial Media, Analytics, Automation, Email, and More Below you'll find some of the most popular tools for each stage of the Open Source Marketing System, along with a short description from the company's website. Strategy Project Management Asana - Want to drive efficiency across your organization? Asana is flexible and easy for all teams to […]
View PostMarketing is essential for growing your small business, but it's important to do it in a way that's sustainable and affordable. This will help you allocate your funds in the most effective way possible, and it will also help you to track your spending so that you can adjust as needed. In the post below […]
View PostI work with many small business owners, and a common mistake I notice is the desire for perfection before moving forward. Often, a business owner will delay starting a campaign or launching a website because it's not "perfect" yet. We all want to put our best foot forward, but sometimes perfectionism is a procrastination tactic […]
View PostIf you're marketing a small business, specificity should be your biggest priority. You don't have the time or budget to reach every person on Earth. When you narrow your focus, you'll reach the right people and make the biggest impact. Specificity applies to all areas of the Open Source Marketing System. Start with Strategy first. […]
View PostThere is an overwhelming amount of marketing information online for small business owners. Sometimes it can be hard to know who to trust. Outlined below are 9 of my top favorite marketing books that are practical for small business owners. They cover everything from strategy to tactics, and the mindset that is needed to market […]
View PostLeverage: to use something that you already have in order to achieve something new or better. Marketing a small business can be really tough. Most of the time you feel like you're pushing a rock uphill. That's why it's important to find leverage wherever you can. Doing more with the resources you already have means […]
View PostThe central element to all of your marketing is your message. This is the main point or idea you are trying to convey to your audience. This message can make or break your marketing efforts. What is your core message? Your message can be summed up in two parts: who you serve and what value you provide. […]
View PostYou should be blogging. You should be on TikTok. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that… Sound familiar? Does it make your stress levels rise? It’s OK. Take a breath. Online marketing opens […]
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